Rubén Hernández

Rubén is among a select group of professionals in Mexico holding dual certifications: one from the Mexican Institute of Public Accountants (IMCP) for “Vulnerable Activities” (Anti-Money Laundering Law) and another from the National Banking and Securities Commission (CNBV) for the financial sector.

Since 2015, he has dedicated himself to the study, advisory, and compliance of AML laws across various sectors, including automotive, real estate development, brokerage, lending, fine arts, professional services, public faith (Notaries and Public Brokers), and leasing. In 2016, he managed the very first AML verification visit in the state of Jalisco—the 23rd historically in Mexico—conducted by the then newly-formed Central Administration of Vulnerable Activities of the SAT. By 2019, he earned the IMCP’s 32nd professional certification in AML. Since then, his compliance consultancy has spanned multiple industries, reviewing over 5,000 high-risk transactions, filing more than 4,000 reports to the Financial Intelligence Unit (UIF), and representing clients in dozens of compliance audits by federal authorities.

In 2020, Rubén achieved his CNBV certification in Anti-Money Laundering on his first attempt. This credential authorizes him to perform annual audits for financial institutions, including SOFOMs, SOFIPOs, SOCAPs, Credit Unions, Currency Exchange Centers, Brokerage Houses, and Fintech firms. Since 2022, he has served as the Compliance Officer for a prominent SOFOM catering to real estate developers, currently transitioning into a full-service commercial bank.

Rubén has spearheaded major projects for both domestic clients and international investment groups, specializing in high-stakes strategic operations. His expertise includes the formation and structuring of commercial entities, mergers and acquisitions (M&A), debt-to-equity swaps, and the capitalization of intangible assets. He also directs ordinary and extraordinary shareholder and board meetings, manages liquidation and dissolution processes, and leads the negotiation and drafting of contracts for public and private tenders in the infrastructure and construction sectors.

Furthermore, he possesses extensive experience in the legal protection of intellectual and industrial property through trademark registration and valuation. His track record has established him as a key advisor in complex corporate matters, delivering value through innovative, efficient, and tailored legal solutions.

Rubén has an outstanding history of managing complex, high-value matters for national and international clients. His experience covers specialized industries such as real estate, hospitality, finance, export-oriented agriculture, authorized charities, and condominium regimes. His professional practice centers on strategic consulting for the timely and efficient fulfillment of tax obligations in high-profile operations, as well as the comprehensive structuring of large-scale investment projects. He possesses deep technical mastery of Income Tax (ISR), Value Added Tax (IVA), and the Federal Tax Code (CFF).

International clients find in Rubén a highly skilled advisor with a result-oriented strategic vision and a sharp business focus, providing bespoke solutions for the safe and efficient expansion of their operations in Mexico. His counsel includes the implementation and management of diverse legal instruments—such as trusts (fideicomisos), co-ownership schemes, and joint ventures—where he offers extensive experience regarding their execution and tax implications. Rubén provides an integrated vision that combines legal certainty, tax optimization, and exceptional personalized attention, facilitating the successful development of his clients’ investments and business ventures.